🍷📸 Iconic “Welcome to Napa Valley” Sign (South) — A Must-Stop Roadside Landmark

Simba 🐾 and I visited the famous “Welcome to Napa Valley” sign in southern Napa County — one of the most photographed spots in California wine country! Surrounded by rolling vineyards, rustic posts, and golden sunlight, this iconic landmark sets the tone for world-class wineries, fine dining, and scenic backroads.

The original sign was installed in the 1940s and later updated in the 1950s, featuring the beloved quote: “The wine is bottled poetry.” — a line credited to poet Robert Louis Stevenson, who found inspiration in the hills of Napa long before it became a global wine destination.

Today, this charming roadside attraction draws travelers, photographers, and road-trippers from all over the world. Whether you’re sipping your way through Napa or just passing through Highway 29, it’s an essential stop for that signature wine-country snapshot.

📍 Highlights from Our Visit

- Classic rustic-wood design surrounded by vineyards 🍇
- Stevenson’s timeless quote: “The wine is bottled poetry.” ✍️
- Easy roadside pull-out with great visibility
- A must-capture photo spot for Napa travelers 📸
- Dog-friendly stop — Simba approved! 🐾

🎥 Watch the Video


Stroll up to the sign, enjoy the vineyard views, and soak in the warm Napa vibes.

🐶 Final Thoughts

Simple, charming, and iconic — this is one of those “you gotta stop!” landmarks that perfectly captures the heart of Napa Valley.

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Follow Life on Paws & Wheels with Ash & Simba for more roadside landmarks, hidden gems, trails, and travel history!

Location: Napa County, CA, USA

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